Why the Moab Theme?
With the launch of the Moab Lite—our new dog backpack—on Indiegogo, I thought it would be fun to explain the significance behind the Moab theme.
Moab, Utah (and the surrounding canyon lands) is one of our favorite places on this beautiful Earth. Some of my best memories with Ol’ Thunder take place in Moab. It has played a special role in our lives during the last 13 years. We first passed through on a cross-country road-trip when Thunder was a puppy nearly 13 years ago. I was not yet a BASE jumper and, being only a fledgling rock climber, I was not ready for jamming up endless splitter cracks at Indian Creek. So Thunder and I just meandered through the red desert a bit, sniffing around and taking in the views. I could have never foreseen the endless wild and raucous adventures Moab would have in store for us over the following decade.
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